August 2025
per week (2021 Census)
2021 Census
2025 annual growth
per week (2021 Census)
2021 Census
2025 annual growth
Industry: Supermarkets, specialty stores, department stores, and online retail
Population Base
Ipswich has a population of 259,886 with a median household income of $1668/week.
Growth Potential
GRP growing at 4.2% annually. Population projected to reach 480,000 by 2041.
Workforce Availability
203,900 employed persons with a participation rate of 66.7%.
Market Assumptions
• Based on ABS Household Expenditure Survey data
• Adjusted for Queensland regional characteristics
• Market penetration varies by industry maturity
• Actual results depend on competitive positioning
Employment Data: Jobs Queensland - Anticipating Future Skills Series 4 (2025-26 Projections)
Population & Demographics: Australian Bureau of Statistics (ABS) Census 2021, ABS ERP 2023
Labour Force: Queensland Government Statistical Office (QGSO) - August 2025
Regional Comparison: QGSO Regional Labour Force February 2025, ABS Census 2021
Economic Data: Ipswich Community Views Report 2025, Ipswich City Council
Market Sizing: ABS Household Expenditure Survey, Queensland Treasury estimates
Workforce & Skills: ABS Census 2021
Note: Employment industry breakdown based on 2025-26 projections. Actual August 2025 total employment: 203,900 (QGSO). Market sizing and opportunity scores are estimates based on available data and should be combined with specific business analysis.